5 Reasons You Should Outsource Your Marketing

Businesses today must keep up in an ever-connected world. Consumers receive information from more channels every day. This makes it crucial to attract target markets early to stay ahead of competitors. An effective marketing, lead generation, and sales outreach strategy can be the keys to your business’ success.

Here are 5 reasons why outsourcing your marketing may be your best solution:

1. Gain the Expertise of an Outsourced Marketing Agency

Effective marketing requires a wide range of expertise. The ideal marketing team includes strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, marketing automation specialists, copywriters, creatives – the list goes on and on. Then you must take into account the rapid advancement of technology. Even the best in-house team can fall behind on new marketing avenues and strategies. Hiring and maintaining a large enough team to cover all the bases isn’t that feasible; not to mention, it’s REALLY expensive.

But when you outsource your marketing, you have access to all the experts you need to create a team that’s specific to your unique business needs. This team can also handle follow-up campaigns, adjust to your changing needs, or be revamped if your next project requires a different set of skills.

Similarly, marketing firms are often familiar with your target market already and aware of the many marketing channels and opportunities available, as well as changing technology. Your business benefits from the combined experience of an outsourced team and you avoid the stress and costs of training and retraining a less specialized or knowledgeable in-house team.

2. Cut Costs and Get Better Results

With an outsourced marketing partner, a business can create a lean and focused marketing team for about the cost of hiring one mid-level marketing manager. Because you only pay for services used, for the length of time needed, this model can also be adjusted throughout the year in response to the changing parameters of seasonal activity, fluctuating cash flow, changing markets, and any other external considerations.

Furthermore, outsourced marketing firms can often use their expertise to cut paid media marketing costs. Your result is saving money that can be redirected and invested into growing your business in other ways.

3. Your Outsourced Team Will Say It Like It Is

Successful marketing shapes your company’s image for its consumers. While a company’s conception of its brand is important, it is prospective consumers’ opinions that ultimately determine the success of a business. Having a fresh perspective enables outsourced teams to see your company as prospective clients see it and engineer a strategic plan centered around your ideal customer.

Because it’s much harder for in-house employees to divorce themselves from company politics and groupthink, many times an outsourced marketing agency will produce results more reliably. Your outsourced team will say it like it is, and that jolt is often just what a business needs to move to the next level.

4. Outsourcing Provides Flexibility

Markets are constantly changing in today’s fast-paced world, and you don’t want to be the business that’s left behind. Many companies today struggle to keep up with today’s ever-changing world.

Outsourcing allows you to have an instantly prepared and specialized team available whenever a shift happens and you need to rethink strategy. This enables your company to explore new approaches without a long-term commitment – not the case with hired employees. With an outsourced marketing agency, you only pay for the services used for the length of time needed.

5. Tap into Your Industry

Oftentimes, an outsourced marketing agency has a stake in specific market niches, which gives you an advantage. The experience gained from supporting businesses within your industry and cross-industries enables marketing firms to better evaluate how to support your business.

While a good in-house team will have in-depth knowledge of your market, they will not have the breadth of knowledge from other industries and markets that an outsourced team has. Outsourcing allows for a comprehensive marketing program built from a wide sample of businesses both in and out of your industry.

Generating Business is Our Top Priority

Inline Marketing is a full-service marketing agency built around an outsourced marketing model designed for Technology Solution Providers. For technology companies serious about expanding their business, we make it our business to generate leads and sales for your company.