Why You Should Use Video in Your Marketing Strategy

How’s your company’s video prowess?

We’re not talking about your abilities on Xbox, PlayStation, or Wii. How well does your company use video marketing to promote your products, services, and brand? Because there’s really no question about the popularity of video marketing today. Just look at your Facebook or LinkedIn feeds. The growth of online video marketing is hard to miss.

Hours of video consumption are not only growing each year, but the percentage of time watching video versus time spent online has also grown significantly. In fact, Statista (an online database of market statistics) touts an 85% saturation rate for US online video viewers as of January 2018. What this means is that of all surveyed internet users in the United States, 85% of them are consuming online video regularly. And it’s no wonder… every single major social media platform, from Facebook to Flickr, offers video capabilities. Many of them are even allowing their users to share live feeds. 

Video: Critical to Business Marketing

Firstly, having a video presence online today needs to be part of your business’s marketing strategy simply so you won’t be left behind. Surveys show 87% of online marketers are already using video. Furthermore, 52% of marketing professionals worldwide name video as the type of content with the best ROI.

But that doesn’t mean you should just throw up random videos. They need to be relevant, address consumer pain points, and showcase the solutions your products and services provide.

Videos make learning about your company easier. It’s much more likely that prospects will engage with your company through watching a video than through other forms of media. eMarketer shares that consumers are 4x more likely to watch a video about a product, rather than read about it. Also, using the word ‘video’ in an email subject line has been shown to boost open rates by as much as 19%!

Video offers versatility paired with the ability for sharing. It can be embedded in a website, put on a Facebook page, or uploaded to your company’s YouTube or Vimeo channel. And the prevailing thought is that the percentage of video content online will grow until it overtakes all other content. According to Zenith’s Online Video Forecasts 2018, the average person will be spending 84 minutes a day watching videos online by 2020.

Prospects hungry for information at any point in the sales funnel will turn to video for important product and benefit information. A well-produced video can go a long way toward helping them decide. Chances are they’ll decide to spend with you if they see a video providing them insight into your company and helpful product information.

Additional Benefits

Video builds trust with your target audience, boosts SEO, and shows engagement with your market. With video, there’s little room for misinterpretation. It explains what you want to show in a straightforward way and with closed caption options on Facebook and YouTube (another way to boost SEO), you can provide more information to the viewer and they don’t even have to turn the volume up.

Taking all these facts into consideration, it really pays to start using video in your online marketing strategy. Including video in your landing pages, for instance, can increase conversion by up to 80%! Enhancing your internet presence with professional quality video only makes your company look sharper, more knowledgeable, and trustworthy.

Contact us now at (402) 810-6971 for a free consultation.