Interactive Content Drives
Interactive Content Drives Lead Generation
Engage. Capture. Profile.
The Buying Process Has Changed
The explosion of B2B content available means that today’s buyers research more and talk to your sales team less, so your content has to work double time.
Seeing your content is one thing — but how do you get your audience to engage with that content and move down the funnel? Answer: interactive content.
of the buyers journey is over before someone even talks to sales
When they’re engaged, buyers are more likely to provide you with their contact data and information.
Interactive Content dramatically increases engagement!
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Use math formulas to give projections, estimates/quotes, ROI, cost savings.
Ask questions to provide a particular outcome or recommendation.
Provide scored assessment based on how users answer questions.
Gather profile data from your customers, partners, and prospects.
On-boarding questionnaire and new customer profiling.
Gather lead information by giving rewards to users who share content.
Ask questions in a chat format to provide outcomes, answers and recommendation
Interactive mutli-page forms gather information based on answers.
Engagement increases lead capture!
Offer a limited time incentive. Name one person that doesn't like free or discounted products and services.
Keep it simple. Put your lead generation form right below your Call-to-Action and Keep Entry Simple - name & email works best!
Live chat & Chatbots. Instant gratification drives conversions. Integrate FAQs, support requests, product questions, and more into a LIVE conversation or a Chatbot lead interaction.
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